Critics have made points about how it follows the steps of stereotypical rich kids and it represents them as beautiful, young and happy people, whereas the poor civilians that stare at them are represented as miserable, depressed, tired and unattractive. So what message does this music video convey? That only the rich and beautiful have the right to party and live a happy life while the others are outcast and cannot feel joyful or satisfied? At around 3 minutes into the video she says "we are going somewhere we belong."
I researched the real representation of the video and what it is really trying to portray and it seemsthat the girls in the music video are wearing what we could call 'modern' clothing, and the people in the town wear clothing that would of been popular during the 1930's or so. This video is more to the point of people being stuck in the past and hating music that is now produced. Where she says 'somewhere we belong' is seems to mainly be talking about moving to a place where they can fit in with their likes and dislikes.
Similarly to Wilkinson, the previous producers I analysed, Avicii are also producers who don't sing. this means there is a very strong narrative within the music video. The repetitive chorus of the song fits in well along with the beats that are carried out throughout the track and creates a very effective contrast with what is going visually e.g. when the music repetitively blasts out in the middle of the song the main character of the narrative is on a horse galloping in a long shot looking almost determined to get somewhere and it shows that she ends up in a city that is a complete contrast to where they currently live in a small barn like building in the countryside.
The main characters are very young females who are sisters; they are actors who are also models (as researched). As they appear to be in an old style countryside setting everyone else wears dress and skirts making them very traditional and judgemental towards the girls, with the camera emphasizing their disappointed faces. The girls "marks" on their arm also tell the audience that they are living somewhere that they 'don't belong' and this is made obvious as soon as the girl sees other people from the same era as them who have the same distinctive mark as them.
Similarly again to Wilkinson, because they are just producer dj's meaning that their idea of 'star image' is almost seen as a mystery to the audience, the audience being teens aged the same age as Wilkinson's and also making them competitors within how successful their music sells to the listeners.
The lyrics also have a meaning that has clearly been thought through when producing the music video because 'wake me up when its all over, when I'm wiser and I'm older. All this time i was finding myself and i didn't know i was lost.' Making it clear that the message of the song and the music video is that everyone feels like they don't belong sometimes but there is always somewhere where you should be able to feel welcome and that no one is ever alone when feeling this way (the siblings in the video are feeling aloe together).
https://www.youtube.com/watch?v=IcrbM1l_BoI
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