Friday, 12 September 2014

(research) Archer analysis Jacob Banks-Worthy


Jacob Banks-Worthy

http://www.levelsent.com/wp-content/uploads/2013/03/Worthyfeatured.jpgWhen I watch this video it seems very bold and brave to me, there isn’t actually any strong beats at the start of the video and his voice is more of the beat because it controls the song and it starts off with his echoes being the beat. I also noticed that there are very few instruments that are playing and it is very simply put together, maybe representing honesty and getting straight to the point about something important he has to say. Every 4 beats, the camera angle changes or it shows a different person who is involved in the music video. This is giving the audience their first impressions of the different and obvious roles in society that people have and what each of their problems are/how different they are to each other’s problems. The fact that he voice echoes also is visually expressed because there are fades (in and out) of different characters in the video that represent maybe how no one is getting their say and others dominate them often.

http://edge.ilpvideo.com/img/2013/03/14/jacob-banks-worthy.pngI find it interesting how you actually see the actors in the music video before we see the artist and I think it is because his echoes are telling us that he is the one not being heard by others and the fact that we can only see his silhouette until the chorus of the song shows his way of hiding and having his guard up. This is a very interesting way to create star image because it makes him seem very mysterious and deep, the black and white effect on the music video also adds to the serious topic of what he is singing about. He doesn’t come across as a fashion icon because you never get a glimpse of what he is wearing; he is either a black silhouette or a close up of his face while singing. I think that because there is no connection between him and the actors, he is almost singing on behalf of them because they cannot speak up themselves e.g the alcoholic being yelled at and the girl who is ill in hospital.  This concept makes his star image seem very real and, and as he is singing, worthy.

The deep message behind this video is that you have to quit anything in your life that is wrong because people that love you are always going to be there to help. I think that the pure honesty of everyday issues that are displayed show how he comes across as a dominant character, standing up for what he believes is right and wrong; I think this is what the black and white represents. His clothes are also black and white to show the blunt truth he wants to sing about. This star image in particular is obviously very staged because it is how they want the audience to see him as, while singing with a straight face also shows us that we cannot read his emotions meaning that he comes across as an intimidation person even though he is singing about important issues which is defiantly not the image he was aiming to achieve from the perspective of the audience.

The speed of the song makes me imagine seeing a narrative rather than a singer singing because of the effects used like the echoes, I think this would look unrealistic and less professional if the singer lip syncs the lyrics that are so edited it doesn’t seem right visualising the singer speaking the words. The amplification of this song is understandably strong, if we see the director as the artist it makes the whole video seem very creative and deep that is aesthetically appealing for the viewer to watch because the editing, cinematography, sound and mise-en-scene works well together and in time perfectly. I watched the video without the music and interestingly and similarly as I have said before, the disjuncture of the video makes me think that the director and artist are just telling the audience the beauty of what happens when you let go of bad memories or feelings that you might have and let people help you because of how far it can help you get.

The speed of the video is very dependent on the editing like most music videos, this is because it has to be in time with the beat otherwise it wouldn’t be aesthetically pleasing to watch for the viewer. This is often motivated by the acting, dancing and singing of the performers we see. The singers face is shown as a close up for some of the video because it shows how honest he wants to be and it creates a sense of a personal message being said to the viewer from the singer.

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